Hi 👋🏼 I'm Rich.
Thanks for visiting my portfolio!
Here's a little bit about my life.

Worked two decades in pro football

I'm a UX Designer with 20 years experience as a professional soccer coach, having worked at some of the most prestigious clubs in the global game.


I've found many ways in which UX Design and soccer intersect and I'm utilizing the skills I've developed to create people-first experiences that are meaningful, enjoyable and useful.
Highly iterative:
Plan, Do, Review, Improve
Data Driven:
Leveraging data to make informed decisions and improve performance
People First:
User-centered = Athlete-centered
Working with intention to improve peoples' lives
Solving Complex Problems:
Taking current behavior to desired outcome