NE1

is where I'm from.

It's the post code for Newcastle, England.

NE1 is both my Geordie roots, and my design philosophy: it's for anyone. A gentle reminder to design for people first.

ne1

THE WAY I design IS deeply INFLUENCED BY MY EXPERIENCE

Professional soccer soaked up much of my career to date, working in various clubs across Europe and in Major League Soccer.

Along the way, I learned a thing or two about people, big picture problem solving and working in the pressure cooker.

Coaching taught me to observe before I intervene. Understand what's happening, then decide what needs to change.

Along the way, I learned a thing or two about people, big picture problem solving and working in the pressure cooker.

Coaching taught me to observe before I intervene. Understand what's happening, then decide what needs to change.

experience, applied

Principles create clarity by aligning people and guiding decisions. I design the same way. Establish what matters, then let that guide what follows.

Principles

Design Translation

I seek to understand before seeking to be understood

Good design starts with understanding people, problems and context. That means deep research, asking critical questions and uncovering user pain points.

I seek to understand before seeking to be understood

Good design starts with understanding people, problems and context. That means deep research, asking critical questions and uncovering user pain points.

People don't care how much you know until they know how much you care

Designing for people starts with caring about their experience. Listen closely, understand their needs and make decisions with them in mind.

People don't care how much you know until they know how much you care

Designing for people starts with caring about their experience. Listen closely, understand their needs and make decisions with them in mind.

And it's your attitude, not your aptitude, that determines your altitude

An open mind leads to better outcomes. I like to think critically, reflect, iterate and keep improving.

And it's your attitude, not your aptitude, that determines your altitude

An open mind leads to better outcomes. I like to think critically, reflect, iterate and keep improving.