Hi 👋🏼 I'm Rich.
Thanks for visiting my portfolio!
I'm a UX Designer with 20 years experience as a professional soccer coach, having worked at some of the most prestigious clubs in the global game.
My career has been evolving & I'm passionate about transferring the skills of learner-centered environments into user-centered environments.
Coffee is my favorite. Connections are essential.
User Research & Analysis
The process of collecting critical information by uncovering the real needs of users through:
User Interviews and/or surveys
Competitive & comparative analysis
Usability testing
Information Architecture & Interaction Design
Translating complexity into clarity, building user-friendly navigation that just makes sense
Affinity mapping
Personas & problem statements
User flow & site mapping
Visual Design & Prototyping
I design how the product looks & feels, and build interactive prototypes to bring ideas to life. This is typically done by:
Sketching & generating ideas
Wireframes
High fidelity
Usability Testing & Iteration
I conduct usability testing to identify areas for further improvement and to optimize the user experience.
Usability testing
Additional iterations & refinements